How the next generation of
trade companies are building
differently
How the smartest trade businesses are winning more work without working more hours
The problem: You're losing £30k-£60k every year to missed calls, slow responses, and forgotten follow-ups. Meanwhile, you're drowning in admin, chasing payments, and missing family time.
The solution: An AI-powered system that responds to every enquiry in 60 seconds, follows up on every quote, collects reviews automatically, and runs 24/7 - so you don't have to.
Nine years. Hundreds of companies. Millions in managed ad spend.
This demo reveals the all-in-one system responsible for the fastest growth stories in the trade industry and why no one else can
replicate it.
PRICING
Choose Your Plan
Starter – Get Organised
£195 (Setup)
£249 (Monthly)
Best for: You answer your own calls but need a proper website, CRM, and reviews.
5-page professional website (mobile
responsive, fast-loading)Keystone CRM with pipeline management
Mobile app access
SMS messaging & email marketing
Unified inbox (SMS + Email + Facebook + Instagram)
Digital proposals with e-signature
Document signing (contracts, agreements)
Automated review collection
Google review integration & website widgets
No contracts - cancel anytime
Response – Capture Every Enquiry
£195 (Setup)
£399 (Monthly)
Best for: Leads coming in but you can't always call back fast enough.
Everything in Starter
Web chat widget (converts to SMS, continues after they leave)
200 AI minutes per month
AI calls back form enquiries within 60 seconds
Natural conversation to qualify leads
Books appointments automatically
Document signing (contracts, agreements)
Follow-ups if no answer (up to four attempts)
Call recordings and transcripts
No contracts - cancel anytime
Pro – Full Coverage
£195 (Setup)
£549 (Monthly)
Best for: You want inbound calls answered and outbound callbacks handled for you.
Everything in Response
350 AI minutes per month
AI answers incoming calls within 3 rings
Coverage: Monday–Saturday, 8am–8pm
Stripe integration for payment collection
Collect deposits on booking
Reduces no-shows by 40-60%
Monthly KPI dashboard
No contracts - cancel anytime
Keystone Growth System™
£195 (Setup)
£699 (Monthly)
Best for: You want the full 4R system running together from day one.
Everything in Pro
Social media scheduler (30 posts per month)
Template library (1000s of construction posts)
Schedule across Facebook, Instagram, LinkedIn
Keystone Trade Leads: AI planning search (£1.50/letter)
Automated referral asks to happy customers
Quarterly reactivation campaigns
Past customer re-engagement
Priority support and quarterly optimisation review
No contracts - cancel anytime
SOME OF OUR HAPPY CUSTOMERS!
This platform has completely transformed how we manage our marketing campaigns. The ease of use and powerful features have made a significant impact on our ROI.
The automation capabilities are incredible. We've saved countless hours and improved our customer engagement significantly.
We have been delighted with our site and new system, it has made our business operations work seamlessly.
FAQs
Essential Answers for Your AI Marketing Queries
What exactly is Keystone AI?
Keystone AI is a complete business system for construction companies that captures every lead automatically.
It includes:
● AI that answers calls when you can't (24/7)
● AI that calls back form enquiries in 60 seconds
● Professional website + CRM in one place
● Automated review collection and proposals
Think of it as hiring a receptionist, admin assistant, and marketing coordinator - but for £249-699/month instead of £60k/year, and it works 24/7.
How much does it cost?
STARTER: £249/month - Website, CRM, reviews, proposals
RESPONSE: £399/month - Starter + AI calls back forms in 60 seconds
PRO: £549/month - Response + AI answers incoming calls
KEYSTONE: £699/month - Pro + social media + lead generation
Setup fees: £500-1,000 one-time (covers 10-12 hours custom work)
Contract: Month-to-month. Cancel anytime with 30 days notice.
Guarantee: 30-day money-back on first month if not satisfied.
Does the AI actually sound real?
Yes. During your demo call, we'll call it live so you can hear it yourself.
95% of callers don't realize it's AI. It sounds natural, asks intelligent questions, and handles conversations professionally.
The 5% who do notice usually say "That's clever - better than voicemail!"
Modern AI voice technology has advanced massively. Same tech powering systems at Klarna, Domino's, and major UK telecoms.
Can I see proof this actually works?
Yes - during your demo we'll show you:
Shire Conservatories (Gavin):
● 25 years in business
● 40% growth in 18 months with Keystone
● Still using it daily
John (Extension Specialist):
● Spent £60 on planning application letters
● Generated £31,000 job
● ROI: 51,567%
Plus we'll show you:
● Real dashboards from real businesses
● The AI working live (you'll hear it)
● Planning opportunities in YOUR specific area
No fake screenshots. Everything is real and verifiable.
What's the ROI? Will this actually pay for itself?
Simple math using Response package (£399/month):
Currently: You miss 3-5 calls per week, lose ~60% to slow response
With Keystone: Capture every lead, respond in 60 seconds
If you capture just ONE extra £15k job per month that you would have lost:
● Revenue: £15,000
● Cost: £399
● ROI: 37.6X
Real example: Shire Conservatories grew 40% in 18 months with Keystone AI (still using it daily).
You only need to capture 1 job every 9 months to break even. Everything else is profit.
How long does setup take and what's involved?
Timeline: 10-14 days from signing to go-live
Your time required:
● 30-min kickoff call
● 1-hour training session
● That's it
We do everything else:
● Build your website
● Configure AI for your business
● Set up CRM and workflows
● Create proposal templates
● Test everything
Daily usage after go-live: 10-15 minutes checking leads and sending quotes (from your phone).
What if I'm not technical?
That's exactly why we built it this way.
Daily usage is as simple as:
Open app on phone
See new leads
Tap to call/text them
Send proposal (2 clicks)
Done
We provide 1-hour training, video tutorials, and WhatsApp support. 95% of our clients are builders, not tech people.
If you can check your texts, you can use Keystone AI.
What if it doesn't work for my business?
30-day money-back guarantee.
If you're not satisfied in the first 30 days, we'll refund your first monthly payment (setup fee non-refundable as we've done the work).
Also: Month-to-month contract. No 12-month lock-in. Cancel anytime with 30 days notice.
In 18 months, we've had 1 cancellation (client retired and closed business). Everyone else keeps renewing because it works.
The real question: Can you afford to keep losing £50-70k/year to missed calls and slow responses?
